Director of Research and Technology

SUMMARY OF POSITION

Manage the development of various marketing and communications content for Visit Myrtle Beach to tell the Visit Myrtle Beach story and inspire people to visit the Myrtle Beach area. Collaborate with CVB marketing team and chamber staff in the development and fulfillment of various destination marketing programs and content as needed.

PRIMARY JOB RESPONSIBILITES & FUNCTIONS

• Collaborate with marketing and communications team to develop innovative annual content strategy that tells the Visit Myrtle Beach story to build the destination brand, inspires visitation, builds community and engagement.
• Management of content strategy and plan, including the production of articles, videos, social media posts, website content, podcasts, and email content to achieved defined program goals and objectives.
• Manage content creators, including contract management, work assignments, budgets, and fulfilment of planned or agreed deliverables.
• Social media program management, including collaborating with internal staff and agency partners on the development of social media content that features the destination and CVB partners.
• Collaborate with marketing and group sales team on development of copy/content visitor guides and planners, as well as other collateral as needed.
• Collaborate with marketing team with integration and alignment with communications programs.
• Maintain excellent content records, including calendars, schedules, themes, and tracking of all content produced, including documenting partners featured in content produced.
• Work with agency partners to measure and monitor content and social media programs to ensure all program goals are met or exceeded and make recommendations for improvements.
• Other duties as assigned by the CMO and VP, Brand and Communications.

CRITICAL KNOWLEDGE, SKILLS, AND ABILITIES

• Bachelor’s degree with accredited college/university in communications, marketing or related is preferred.
• In lieu of a degree, a minimum of four (4) years’ experience in communications and/or preferably in the not-for-profit industry is required.
• Experienced computer skills in an online CMS and/or CRM system, as well as project management tools. Social media experience and expertise. Must be proficient in Microsoft Office, including but not limited to Outlook, Word, Excel, PowerPoint.
• Excellent communication and content development skills with emphasis on storytelling, copywriting, web, and social content. Good punctuation, spelling, grammar, and attention to detail a must.
• Strong project management skills with ability to manage multiple projects while meeting established timelines and schedules in fast-paced environment to create, design, and produce innovative marketing, content and programs.
• Strong analytical and problem-solving skills with ability to measure effectiveness of programs and optimize as needed.
• Strong knowledge and understanding of marketing with emphasis on tourism marketing and promotions.
• Must embrace and demonstrate a “Continuous Improvement” approach to problem solving and process enhancement.
• Strong interpersonal skills essential. Must possess and demonstrate a collaborative, team-oriented approach to conducting the operations of the chamber staff.

Requires a highly organized and disciplined individual who will ensure timely follow up with senior staff and employees.

• Ability to establish and maintain effective working relationships with departmental personnel, general membership, and business community, while maintaining schedules and meeting deadlines.
• Ability to provide appropriate counsel to staff and committees consistent with board policy that reflects knowledge of organization bylaws.
• Attendance and Dependability: The employee can be depended on to report to work at the scheduled time and is seldom absent from work. Employee can be depended upon to complete work in a timely, accurate, and thorough manner and is conscientious, about assignments.
• Relationships with Others: The employee works effectively and relates well with others, including superiors, colleagues, and individuals inside and outside the Chamber. The employee exhibits a professional manner in dealing with others and works, to maintain constructive working relationships

PHYSICAL DEMANDS AND WORK ENVIORNMENT

• This job operates in a professional office environment. The role routinely uses standard office equipment and associated software including computers, phones, photocopies, filing cabinets and fax machines.
• Prolonged periods sitting at a desk and working on a computer.
• Occasionally required to sit; climb or balance, and stop, kneel, crouch or crawl.
• Frequently lift and/or move up to 25 pounds.

Normal working hours are 8:30 am to 5:00 pm Monday through Friday. Working hours may be adjusted depending on the needs of your department.